If your Amazon affiliate site is in a niche that has lots of visually appealing imagery, then there’s one social media platform you should not ignore, when it comes to attracting web traffic. With worldwide exposure to over 100 million users, you just may want to consider how you can tap into this huge audience …
What is Pinterest?
Pinterest is a social media platform that touts itself as a “visual bookmarking tool.” And that’s because it deals almost exclusively in images.
Pinterest users create virtual bulletin boards within their accounts, where they can “pin” images they like from around the web. Simply put, users collect images and organize them into groups or categories on a certain subject. Here is a screenshot of what a collection of boards can look like . . .
If a visitor were to click on a “board,” it would open a new page where you could view all of the “pins” on that particular board. Click on a single image, and the visitor will be taken to a page where the full size image is available for viewing, along with a small snippet of text and a link (which redirects them to the webpage where the image originated).
These pins are most often shared publicly with other Pinterest users. And like other social media platforms, you can follow other pinners, and they you . . . with the ability to “re-pin” (or share) visual content which has the potential of going viral.
Why Consider Pinterest As A Traffic Source For Your Amazon Affiliate Sites?
In recent years, Pinterest rolled out the welcome mat to businesses and brands as a way to engage potential customers. And here’s why you should care:
A Rise In Popularity: Pinterest is growing massively each month with no signs of slowing down. Its popularity, some say, has even surpassed Twitter.
A Large Pool of Buyers: Statistics have shown that the vast number of Pinterest users are shoppers that are more apt to go straight from Pinterest to vendor websites (eMarketer Report). And while it’s true that the majority of pinners are women, men are now a fast-growing demographic.
Great Visuals Spark Engagement: People are naturally attracted to high-quality visuals. Using the adage, “a picture is worth a thousand words,” you can understand how the right images can help people quickly process information and inspire engagement with such content.
So what does all this mean for you and your business?
As an Amazon Affiliate site owner, you can use Pinterest to create boards and pin images, infographics, even videos related to your niche. And as a general rule on social media, the more engagement there is with visitors, the more referral traffic you will get back to your site. The more targeted traffic you get to your site, the better chances of making more sales.
It goes without saying . . . That we live in a very visual world and that should be reflected in how we market to our customers and prospects. Tapping into Pinterest is a perfect way to drive massive, high converting traffic to your Amazon affiliate review site or Fresh Store Builder store.
DID YOU KNOW … that the latest release of Fresh Store Builder now seamlessly integrates with Pinterest?
Fresh Store Builder v7 introduces “Pinterest Posting” along with enhanced “Rich Pin” support. These features allow you to take advantage of the popularity of Pinterest to share your niche products with customers . . . and drive traffic to your Amazon affiliate store. Woohoo!