As you already know, paid traffic campaigns offer a way to increase the traffic to your Amazon affiliate site – whether it is a Fresh Store Builder store or even an Amazon product review blog. When starting a paid traffic campaign, there are several mistakes that people often make … mistakes that can adversely affect the outcome of their campaign. What are they? …
3 Paid Traffic Campaign Mistakes
Mistake #1: Failing To Do Research
Before you start a paid marketing campaign, it’s important to make sure that you fully understand your target audience. This includes:
- the behavior of your targeted consumer
- which channels that they are most active in
- which keyword phrases are being searched for
Speaking of keyword research, there are several keyword research tools that you can use in order to determine the search volume and the competition for your keywords. When beginning your research, start with terms that describe the Amazon products you are selling. Doing the right type of research, will allow you to reach your audience with a message that they will understand and act on.
Find more great strategies for keyword research on this review of Fresh Store Builder.
Mistake #2: Failing To Set Goals & the Correct Campaign Structure
When setting up paid traffic campaigns, it’s important to make sure that you set goals that can be measured. A good plan will include ways that you are going to get to your goals and will allow for adjustments to be made when you are going off-track.
In addition to setting goals, you should also focus on organizing your campaigns properly. This way you will have an easier time measuring and managing the analytics, which helps you keep your message relevant for your audience. Google provides examples of structuring your campaigns HERE.
Mistake # 3: Failing to Direct Your Audience To the Content They Were Expecting
Be mindful of the landing pages and calls-to-action you make. One of the biggest mistakes that you can fall prey to is having your home page as your landing page. Why? Because when a person clicks on your paid ad, they should land on a page that is relevant for the keywords that you have used for the ad.
Imagine clicking on an ad for “best gps watch for swimming” and landing on the home page with information on lots of other GPS watches. Frustrating for the potential customer … and costly to you.
And just as important, is to make sure that there is a clear call-to-action located on your landing page.
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If you set up a clear plan and have specific goals, paid traffic campaigns offer a great way to improve your traffic and your conversion rates.