When you’re trying to build traffic to your Amazon affiliate site, you often come across two terms: organic traffic and paid traffic. Many people think about these terms as opposing approaches, but in reality they are should be used together in order to gain the most success.
Getting the Right Kind of Traffic To Your Amazon Affiliate Site
The success or failure of your Amazon affiliate site all depends on driving the right kind of traffic to it. Using search engine optimization and inbound marketing tactics are wonderful for generating organic traffic to your website. However, this type of traffic can take a lot of time to see the results you want. This is where paid traffic techniques come into play.
What is Paid Traffic? Paid traffic sources allow you to pay for an increase in the amount of traffic to your website (or to a specific page on your site).
Many seasoned marketers will say that even if you are ranking in the top spots for your keywords using “organic search” marketing techniques, you should still consider “paid traffic” tactics. And here’s why …
The Biggest Benefits of Using Paid Traffic Techniques
As with any type of advertising campaign, there are pros and cons. While some people complain that paid search traffic is not worth the costs involved, this form of advertising can be very effective when done correctly. Here are four benefits you can experience:
1: First Page Exposure
Without a doubt, it is extremely important for your website to appear on the first page of the search engines if you are going to see any results. Why? Because most people do not look past the first page of Google when they are looking for information. Paid traffic provides a way for your site to reach the first results on the search page for your keyword terms.
2: Almost Immediate Traffic
Once you know your way around a paid traffic platform like Google, it’s possible to set up a campaign in less than an hour. This means that you can have advertisements up on the first page of Google for your search terms quite quickly. If you have a site that is new or one that is not seeing much traffic, this is a great way to boost your traffic quickly.
3: Better “Targeted” Ads
Another great thing about paid traffic is that you can target your ads to a specific audience. You have the ability to change the ads that are displayed and test the results. The ability to be able to learn which combinations of ad text and key phrases work best, can be extremely beneficial when you are trying to gain more traffic to your site.
4: Controlling the Flow
It is important to drive a consistent flow of traffic to your site. With paid search marketing, you can control the amount of traffic that your site sees regularly by controlling how much you are willing to pay per click each day over the course of a month. You can also schedule the times when you want your ads to appear.
To gain front page exposure, almost immediate traffic and the ability to tweak and control your advertising campaigns … is well worth considering the use of paid traffic techniques. Think about it!
