This journey started back in 2008.
I was happily running successful Amazon affiliate stores using some code I wrote.
It was going very well. I was making good money, travelling the world and a few people started to notice.
Nihad, now our longest serving team member, was one of them.
He badgered me for a year or two to let him use the software. Eventually, in 2010, I gave in and started selling a product called “Fresh Associate” to the public.
Within a month, we got our first 100 members. I was shocked.
“Fresh Associate” quickly became “Fresh Store Builder”, then evolved into “Fresh Store Instant” and will soon become “Fresh Store”.
Along the way, we have helped over 100,000 people with their online projects.
There have been big ups, big downs and I wouldn’t swap any of it for all the tea in China.
I am proud to say that we are a veteran in a space where products come and go faster than fireflies.
And I still believe that this is just the beginning.
Thank you for joining me on this journey and indulging in my little nostalgic post.
Here is to the next 10 years 🍻